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Beam Suntory: merging and decentralising closer to buyer behaviour

19-09-2017

“I’ve never known acquisitions where the two cultures match so well — our companies belong together.” Says Manfred Jus, Managing Director Western Europe at Beam Suntory, which formed in 2014 following the acquisition of American spirits maker Beam...

Emerging middle class fuelling KMC’s international growth

22-08-2017

Established in 1933, KMC is a Danish farming cooperative owned by three independent potato starch factories based in Toftlund, Brande and Karup. The business has enjoyed remarkable growth during the last seven years thanks to its innovative food s...

Raunsborg to export old Viking knowledge to China

09-08-2017

When founders are said to represent the ethos of their brands, over time, it can sometimes appear nothing more than an empty marketing message — an attempt to assimilate consumers into a mythology, associating brands with perceived personas that d...